Optimi Names Vice President of Sales for Asia-Pacific and Middle East & Africa, India


Wireless Industry Veterans to Lead New Singapore and Dubai Operations

Atlanta, GA, USA —February 15, 2007 - Optimi, a global leader of customizable planning, optimization and monitoring solutions for new wireless technologies, has named Andrew Button as vice president of sales, Asia-Pacific (APAC), and Ben Gardiner as vice president of sales, Middle East & Africa (MEA) and India. Button and Gardiner bring more than 30 years of combined industry experience to Optimi and will be responsible for directing sales, customer support and business development initiatives.

The new APAC headquarters is a key component in Optimi's continued expansion and was selected for its proximity to key growth markets and reputation as a technology hub. Prior to joining Optimi, Button led sales and marketing, business development and strategy teams for BCL New Zealand, Nokia Networks, and Somera Communications (currently Telmar Network Technology). He was also a five-year member of the corporate treasury team at Dow Chemical Canada Inc., where he was engaged in structured finance projects, risk management, interest rate derivatives, currency hedging and the management of the Dow Canada Pension Fund.

Optimi's new Dubai office was opened to meet the growing demand for wireless planning and optimization services in the region. Gardiner previously led Motorola's Value Added Services business for the MEA region. He held additional senior management positions in several countries throughout the Middle East, India and Southeast Asia for Motorola and Aircom International. Gardiner has extensive field experience in numerous countries and a strong expertise in mobile network performance and optimization.

Optimi President and CEO Bill Clift said, "We're very excited to have Andrew and Ben's wealth of international wireless experience to help continue our sales momentum. Both have impressive business development track-records in their respective regions and position us to gain significant market share throughout these growing markets."

Button earned a bachelor's degree in accounting and finance from Massey University in New Zealand.

Gardiner holds a bachelor's degree in electronics and communications engineering from the University of Birmingham in the United Kingdom.


Contact

Stacie David
Optimi Corporation
+1 404.604.3265
stacie.david@optimi.com
www.optimi.com

Cory Stewart
Cookerly Public Relations
+1 404.816.2037
cory@cookerly.com
www.cookerly.com


About Optimi

Headquartered in Atlanta, Ga., Optimi is a global innovator of fully customizable spectrum design, planning and optimization solutions for new wireless technologies. Optimi delivers cutting-edge, integrated applications that improve network performance, while reducing client operating costs and capital expenditures. Optimi's elite team of professionals is dedicated to helping clients solve complex network problems and manage difficult business and technology transitions.

# # #


IN THIS SECTION